MAY 1, 2026

Lamborghini San Diego Becomes Title Sponsor of The Playbook Project

Lamborghini San Diego became the title sponsor of The Playbook Project's inaugural countywide food-distribution initiative.

The sponsorship brought a prominent San Diego business behind an effort designed to unite all 18 cities and serve approximately 450 families in one day. It also gave the project additional visibility and support as organizers prepared for the May 17 activation.

Elijah Johnson described the partnership as an example of what can happen when a strong platform is aligned with a clear public purpose. The sponsorship helped connect business leadership, community service, and the project's ambitious countywide scale.