MAY 1, 2026

Lamborghini San Diego Becomes the Title Sponsor

The Playbook Project announced Lamborghini San Diego as title sponsor for its first countywide food-distribution event.

The May 17 initiative was designed to bring all 18 San Diego County cities into one coordinated service effort and provide food to approximately 450 families. Securing a recognized local automotive brand helped expand the project's reach and strengthen the network of partners supporting the event.

The sponsorship demonstrated how a commercial organization could use its platform to support a practical community mission. It also gave The Playbook Project additional momentum as the team moved from planning into countywide activation.